Tuesday, June 10, 2014

What is the Most Popular Color in Jewelry?

Alankarshilpa- The Blues

I was wondering - what is the most favorite popular color in jewelry?

What is yours?

I did some research on this online.
Hope that will help me in my jewelry making and help my readers  too.

My  own experience showed that it is RED.  Whenever I put some vibrant red jewelry on the bust, in my craft shows,  people are drawn to it immediately.  It sells fast,   even if the workmanship of the next piece is much complex and more note worthy.

But my  online research says some thing else.

Statistically and historically the color is BLUE.

From denim jeans to corporate logos, the color blue consistently ranked as the world’s most favorite color according to Color Matters.com

It has been noted that-

53% percent of the world flags have blue in them

Blue jeans are worn most all over the world as casual dress.

A dark blue suit is considered most professional business attire

Aristocracy is blue blooded in European language.

Mother Mary wears blue lapis lazuli in most art

Lord Krishna’s body is blue.

Look at this experiment in this  blog - True Colors – Break down of color preferences by gender.

Both male and female audience chose blue.

The most popular jewelry color around the world is blue.

From the days of Egyptian royalty lapis lazuli was designated as the official color of the pharaoh. It remains popular today, in part because blue evokes feelings of loyalty, dependability, commitment and relaxation. It is also less gender specific and looks great on men as well as women. The blue sapphire is currently the most popular and most affordable of the top gemstone- according to Appropriate Fashion Colors for Every Fashion Statement

Let’s see what Pantone says for Fall 2014 jewelry trend.

“ This is a season of untypical colors- more reflective of imagination and ingenuity, which makes for an artful collection of colors and combinations, not bound by the usual hues of fall”- Leatrice Eiseman – Executive Pantone Color Industry.

Create an individual imprint

For example, take Sangria red or Aurora Red for a more sophisticate red

Pantone Fall   2014 trend:

Then I like this Sangria in the goblet.

I love that wine color!  Ooh! So yummy.

Choose Bright Cobalt that has a subtle twist on the traditional Cobalt Blue.

Look at Cognac a classy cultured brown and the Misted Yellow.  These are the popular color trends this Fall season 2014, suggest  Pantone color specialists.

My favorite color changes according to the season and  my mood of that particular day. I can’t say blue is my all time favorite color.  When I choose color I am more in the present.

But now, today, I am drawn to a vibrant vivacious color.  I am feeling like working with some rich lapis lazuli.

So it is BLUE again? 

Alankarshilpa - Knitted wire jewelry in blue.

I am curious to know what is your favorite color.


Divya N said...

Yes you are right - red is a captivating color - because of its frequency and heat (its a warm color) our eyes see red first, thats why sale banners are red. but blue is a color that suits all skin tones (blue jeans suit everyone)and on closer inspection we prefer to see cooling colors more than warn ones

Anindita Basu said...

Thank you Divya N for your comment. So you thing Blue is your most favorite color too?

motidana said...

Blue for me too ! No matter what I am making , I always end up choosing shades of blue or bluish greens in all my jewellery somehow. My blog is full of jewellery in blue and if I have to create a piece with other colors it takes me ages to be satisfied with the result. Whereas blues have always been easy :)

Anindita Basu said...

Thank you Motidana. As always, your comments are so precious to me. You make such beautiful jewelry.

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